WEIGHT WATCHERS AND JENNY CRAIG Essay Example for Free

WEIGHT WATCHERS AND JENNY CRAIG Essay Weight Watchers and Jenny Craig Millions of people have lost weight using the Weight Watchers and Jenny Craig weight loss programs. Weight Watchers and Jenny Craig are two of the most popular diets in the United States that has similar weight loss options available for would be dieters. Among other popular diets, U.S. news ranks Weight Watchers #1 in best weight loss diets and ranked Jenny Craig #2 . In 2010 Weight Watchers retired its old point system and started a new point system. With the new system, counselors will know if their clients are using their points wisely. With Jenny Craig there is no point counting. There method is a three level food, mind, and body approach to lose weight and keep it off. Although, their approach to weight loss is different, both Weight Watchers and Jenny Craig claims clients can lose up to two pounds a week. No diet is easy, but Weight Watchers and Jenny Craig both have their perks to make dieting easier. With the Weight Watchers program, dieters are allowed to eat whatever they want if a client uses their points wisely, along with eating foods containing protein and high in fiber. Clients can also eat unlimited fruits and vegetables. Dieters are also encouraged to eat â€Å"power foods†, such as whole grains, lean meats, and low fat dairy products. Weight Watchers encourages their clients to choose foods rich in nutrients, but not loaded with calories. That is Weight Watchers primary goal, to give their dieters the weight loss edge. Weight Watchers has improved its plan to incorporate today’s science along with a proven to work formula for their clients. The key to having success on the Weight Watchers diet program, is to eat healthy filling foods. With Jenny Craig, clients get a personalized meal and exercise plan, plus weekly counseling sessions with a consultant. Your meals are pre-packaged and delivered to your door. Jenny Craig meal portions are small. You will eat three times a day and dinner comes with a dessert. The program teaches their clients how to eat small frequent portions. It also teaches their clients how to increase their energy levels. Jenny Craig also teaches its clients how to b alance their lives to maintain their weight loss. The program offers support for its clients with a 24 hour support line. Just like its counterpart Weight Watchers, Jenny Craig encourages eating fruits and vegetables, whole grains, and reduced fat dairy products. Jenny Craig’s pre-packaged menu serves as a  model of healthy eating, clients will gradually learn how to cook at home for themselves. Since the Jenny Craig method is calorie based, a client will develop a menu based on their weight, height, and goals. With Jenny Craig recognizing the correct portion size is the first step to weight loss. When choosing diet programs, a person should take certain issues into consideration before starting that program. Even though Weight Watchers have revitalized their point counting method, it is still very tedious. After a long day at work, a person may not feel like tallying points. Cooking a pre-packaged Jenny Craig meal in the microwave may be much easier. The Achilles heel for the Jenny Craig diet, is you are not allowed any ho me cooked or restaurant meals until you are ready. The cost is something else to consider when deciding between these two programs. With Weight Watchers, the cost will vary depending on if you choose weekly in person meetings or using online tools only. They offer unlimited meeting passes for $39.95, which also includes access to the online tools, or a person can pay as they go, which will range from $12 to $15 per week and a one- time registration fee of $20. To follow online only, a three month plan is $65. Keep in mind none of these fees includes the cost of food. There is no way to water it down, Jenny Craig is expensive. The exact cost will vary from city to city. The registration fee can exceed $400, and one week’s worth of Jenny’s cuisine can cost a person $100 at the least. The average person cannot afford this diet program, and for that kind of money may devise their own diet plan that will save them money. Both of these programs can be pricey, and the last thing that a person on a diet should be worried about is money. Maybe, that is why Weight Watchers and Jenny Craig use celebrity endorsers, their clientele may mostly be made up of people consisting of the upper-middle class or rich. They are both known for their use of celebrity endorsers, but have different views on how they should be used. For Weight Watchers, collecting celebrity spokespeople is not their way. Jenny Craig on the other hand, is pursuing any celebrity that wants to lose weight. Weight Watchers has had only four celebrity endorsers, with Jennifer Hudson as the fourth. Jennifer Hudson has lost 80 pounds on the Weight Watchers plan. Jenny Craig employs six active spokespeople, including Valerie Bertinelli who has lost 40 pounds on the program. These two diet programs has their similarities and their differences. It all depends on  what the dieter feel is right for them. It may also depend on what the dieter can afford. Weight Watchers focuses on teaching their clients how to eat wisely and how to keep the weight off. While, Jenny Craig focuses on an individual approach to weight loss and portion control. Both guarantees weight loss and entices would be dieters with celebrities and their weight l oss stories. Weight Watchers and Jenny Craig, both disagree on how celebrity endorsers should be used, but continue to use their celebrity endorsers because of their popularity. A dieter should keep in mind that results will vary and they may not have the same results as Jennifer Hudson or Valerie Bertinelli. Weight Watchers and Jenny Craig are considered to be the two most popular diets in the U.S. Jenny Craig appears to be expensive, but the more simple approach to weight loss, while Weight Watchers is less expensive, but requires strict point counting. Your schedule, way of life, and budget may be the deciding factors between the two. Single less obligated people may go with Weight Watchers, while busy family orientated individuals may choose Jenny Craig. The choice is yours.

Experiential Focusing Techniques in Counselling

Experiential Focusing Techniques in Counselling Katrina Quaye (kate) What wants my attention now?   Focusing is a unique skill discovered by Gene Gendlin. Working with  Carl Rogers back in the 1960’s, research was done as to why some people have success in therapy and others do not. A very interesting result emerged; those who progressed and benefitted most from therapy were the ones who took some time to reflect, when asked a question they seemed to sense something within themselves and an answer would begin to emerge. Over time Gendlin discovered what became know as the ‘felt sense’. This is a sense that we all have but often it is operating unbeknown to us. This sense, sometimes called a bodily sense, can teach us much about ourselves and also our relationship with others and the world around us. It is a way of listening to our bodies with compassion, without judgement, and something that moved me most of all â€Å"gentleness’. Enhancement of knowledge There are six basic steps to learn in focusing. To begin with we are taught to go through the process, step by step, learning these steps well, by sitting down and quietly going ‘inside’ our body. Once these steps are learnt thoroughly the process can flow with greater ease, quickly accessing our felt sense and going with it. This can be done taking a walk, doing the dishes, driving to work, with continuous practice our body will always be there guiding us. Clearing the space, if someone is not quite in the moment, different thoughts, things to do list going through their mind, it is best to take a moment to clear a space inside. This can be done quite well in a short amount of time by asking the client in their mind to wrap up each concern on the list and placing it in an imaginary basket, not forcing each concern but in a clear friendly manner. This can also be done with a background feeling of being tense, anxious, whatever the feeling maybe to set it aside for the time being. Not forcing, but inviting it to stand aside for some time. Gendlin would often take half an hour for this process with clients. Although it may be done in a much shorter amount of time, five to ten minutes. This would allow for a longer session with the felt sense. One then checks back with the self, that you are feeling clearer to start. So now we can choose something to work on. One may already have an issue they want to work on, in which case one can check with the body if this is okay to work with. Alternatively one may see if there is something that needs their attention now. Often the sense is felt in the throat, chest or abdomen area. One of the key words in focusing is gently, gently say hello to the sense, checking if it is okay to be with it. Gendlin said ‘it is best to be next to the sense, like a friend sitting on a park bench wanting to have a conversation’. We don’t need to become immersed in the sense, just to be next to it. Like a sensitive baby animal we need to be gentle with the sense. Cornell (A. W. Cornell. pg.18) mentions, ‘Focusing is like being a friend to your own inner experience’. You may bring such qualities of friendship as curiosity, respect, empathy, warmth, compassion, letting it know that you are there to listen and listening with these qualities. Now we have said hello and acknowledged it is there, we can begin to describe the felt sense, it may start with a feeling of tightness in the chest, we acknowledge this, then we can ask ’how does this tightness feel’ we are checking back with this word to see that it captures it well. We are now resonating back and forth with the word or image, we don’t need to rush this process. Like a friend who wants to share something that is important to them, they don’t like to feel rushed. We are sitting next to this felt sense, as Genlin (Gendlin pg 57-58) explains, ‘ the felt sense is more than an emotion, with an emotion we know what it is, angry, sad, joyful, but with the felt sense we say I can feel it right there, but i don’t know what it is’. A felt sense contains a maze of meanings, we need to allow the sense time to form. That tightness may develop as anger, but within that anger can come a sense of the whole situation, what led up to that anger, how one is involved, it may for example show you scenes from childhood where you felt angry towards your parent for not understanding or listening to you. The felt sense can give a very complete form of understanding that will be more than just the anger. We now have words and or images we can work with that through checking would fit with the sense. We now come to sense from â€Å"its† view, what it wants us to know. I am letting ‘it’ know, I hear it, or sense it, welcoming it, it knows where it wants to or needs to go, we are listening not forcing or trying to work out whats happening, but allowing the process to unfold. Ending. It is important to ask if there is more that needs to come or shall we end here. It is important to thank the felt sense, to re-assure it that if need be I will be back. If we can develop a trusting relationship that when we say we will return, that we do so, the felt sense will be re-assured. The more we do this the more it will work with us. I will write a brief summary of my own personal experience using Focusing over a number of weeks. Having a quiet place I went inside of myself and sensed a feeling around my heart area. Gradually words like unappreciated, unloved emerged, I was listening to these words seeing if they were the ones. Yes they were. An image of a heart with a wooden dagger stabbed through it emerged, thick deep red blood was slowly oozing out. I was able to sit with this image for sometime, it was very strong, after sometime I needed to finish. Afterward I felt extremely heavy, it was hard to even continue with my daily tasks. The next day I came back to Focusing, realizing that I hadn’t finished off the process properly, mainly because after some time it seemed too much for me. I went back inside and the image was still there, I sat with it and came to understand the experiences I had been through that brought about this image. I needed to be more caring of myself. I asked it the question of how would it feel like if the difficulty wasn’t there. This brought forth an abundant response of joy and happiness, something like fire works were going off in celebration. I felt very light as if a big shift had taken place. Over the next two weeks I went back in to see what was there. I had an image of myself as a young four year old, the feelings of being unheard came up, need to do things perfectly, as mentioned above it takes in a blend of the situation not just an emotional feeling, but a deeper sense of what it was like to be that young child. I was being shown what it was like and by my acknowledging this allowing the whole of it to come out. There was a shift where those strong feelings seemed to melt away. Enhancement of Understanding Greater understanding of myself has come about through Focusing. Other peers and companions have said the same of their experiences when focusing; if one is to gain continuing benefits it is important to keep with the practice. There are certain attitudes that can help the process. Focusing is a very gentle process, approaching it with the wisdom of not knowing is very beneficial, as Cornell (pg21) says, ‘Why would you listen to someone if you think you already know what they have to say.’ The feeling of respect and wanting to know what the sense has to say is of the utmost importance. We need to ‘let go of what we know, to bring an attitude of open, friendly, interested, non judgmental curiosity to our experience†. (Silverston, pg. 2). We need to come to trust the felt sense that it will led us where we need to go. Sometimes along the way it may seem to be taking many detours. Sometimes it is trying to give us a broader understanding, showing various images or certain words. In some ways it is like being an investigator being excited or curious to find out what lies within. We are not taking sides, leaving one part shut out, not wanting something to be heard or acknowledged, we are not excluding any part of ourselves. We are listening to each part and gradually integrating each part of the self. â€Å"When we listen to a place inside that hurts, for instance, the quality of our presence is not the usual one of fixing or trying to make it feel better. Rather, we are willing to let it be exactly as it is†. (Wilson Van der Kooy, pg 1.) This attitude can be a huge relief for many, its okay to be as you are, allowing whatever is there to come up, to recognize and acknowledge it. As Gendlin (year?) said, â€Å"Every ‘bad’ feeling is potential energy toward a more right way of being, if you give it the space to move toward its rightness.† Enhancement of Self Awareness All of the above leads to greater self awareness. Coming to know what is going on inside of oneself. As many decisions need to be made in ones life, the building up of this awareness which can bring about greater confidence, is of huge benefit. I find in my own life if there is a lot happening around me I connect to that inner part which seems stable and able to help me keep centered. For those I have worked with there has been similar feed back, they are connecting to that inner part and making clearer judgements. This is an invaluable skill that can be used for myself in every day life, a skill that can be passed onto my clients, something that the therapist doesn’t control, people can learn this and then use it for the rest of their lives without having to go to the therapist all the time. Bibliography Cornell, Ann Weiser. Focusing In Safety And Trust. The Power of Focusing: A Practical Guide to Emotional Self-healing. Oakland, CA: New Harbinger Publications, 1996. 18. Print.Cornell, Ann Weiser. What Is Focusing? The Power of Focusing: A Practical Guide to Emotional Self-healing. Oakland, CA: New Harbinger Publications, 1996. 6. Print. Gendlin, Eugene T. The Crucial Bodily Attention. Focusing-oriented Psychotherapy: A Manual of the Experiential Method. New York: Guilford, 1996. 57 58. Print. Cornell, Ann Weiser. Focusing in Safety and Trust. The Power of Focusing: A Practical Guide to Emotional Self-healing. Oakland, CA: New Harbinger Publications, 1996. 21. Print. Focusing as a doorway for spiritual growth. Wilson Van der Kooy, pg 1. Steve Silverton Page 2. How to think like a poet and make better decisions Question or Assessment Task: COP116 3000 Word Essay

Three Big Ideas About Child Development Young People Essay

Three Big Ideas About Child Development Young People Essay Understanding child development means that we as carers and parents can understand skills and typical behaviours of children within our care, providing an environment which is nurturing and one that will foster growth. Laura Berk (2000) provides a simple definition of child development; a field of study devoted to understanding all aspects of human growth and change from conception through adolescence. (Berk: 2000, p4). This paper will look at three important theories of child development that you as a teacher or parent should know in order to understand the changes that take place from birth to adulthood. When we talk about child development we refer to three stages called development areas; Physical development involves the growth and change in a persons body and body functions. In this domain we look at the physiological and motor development as well as the influences of health, illness and nutrition. Cognitive development refers to the growth and change of a persons ability to process information, solve problems and gain knowledge. In this area we consider the study of brain development, memory, learning, thinking, language and creativity. Social-emotional development involves the growth and change of our interactions with others and our feelings. Included in this area is the study of relationships, emotions, personality and moral development. Whilst we discuss each area of development separately it is important to realise that they do overlap. One domain can influence the other. Interest in the field of child development began early in the 20th-century. (ref) Many theories have been put forward to explain why and how children develop. Theorist Jean Piaget played a major influence on the way we understand children. He explained childrens development in terms of their cognitive development in a theory known as Piagets theory of cognitive development. Piaget believed that children think differently from adults, arguing that its not that children know less than adults but their thinking skills are qualitatively different. (ref) Many of his ideas came from observing his own children. Piaget was convinced that intellect grows through processes he termed assimilation and accommodation. Assimilation refers to using existing mental patterns in new situations. (ref) In accommodation, existing ideas are modified to fit new requirements. Thus, new situations are assimilated to existing ideas, and new ideas are created to accommodate new experiences. In his theory children mature through a series of distinct stages in intellectual development. Sensorimotor (0-2years): Piaget believed that an infant is born with no way of making sense of the world. Infants use reflexes which act on the world in specific ways so that the child gradually adapts to the world. Motor movements are seen as the basis for the eventual development of intelligence. These slowly become separated from motor activity as the child learns to represent objects, actions and thoughts through play and language. According to Piaget, object permanence emerges during infancy. This relates to the understanding that objects continue to exist even though they are out of sight. Preoperational (2-7 years): Piaget describes toddlers thinking as illogical. This is due to two main characteristics of their thinking processes; egocentricism and centation. Piaget sees young childrens thinking as egocentric; meaning they can only see things from their point of view. They cannot take into account the ideas or needs of others. Due to their stage of cognitive development their thinking is not yet flexible enough to consider more than one aspect of a given situation. They are now in a stage of self-centred thinking. (ref). Centration is the term Piaget uses to describe young childrens tendency to focus their attention on a single aspect of a situation or object. This is where Piagets experiment for the conservation of volume. This stage of development also describes toddlers having improved memory skills, problem solving skills and begin to understand concepts; for example, words such as big and small, colours and the ability to recite numbers. (ref) As children progr ess into pre-school, children practise mental representations by using mental imagery and language symbols. (Ref) Concreter Operational (7-12years): The typical school aged child is entering this stage of development. Children begin to think logically however, they tend to need concrete objects to help them solve problems rather than being able to use abstract ideas. (ref). Piaget would describe the school age child as less egocentric. According to his theory a child is now able to view the world and themselves from other perspectives. (ref) Children at this stage have a longer attention span, a better concept of time and distance and their ability to remember improves. Formal Operational (12-15years): Children at this stage break away from concrete objects and thinking is based more on abstract principles, such as honour or democracy. (ref). Full adult intellectual ability is attained during this stage. For Piaget, the development of scientific reasoning is the pinnacle of development. (Vialle, Lysaght, and Verenikina: 2008, p55). At this stage older adolescents can comprehend math, physics and other abstract systems. (ref). Some critics have faulted Piagets theory on several grounds but mostly for its vagueness. Some would say that Piagets theory has limited our perception of childrens capabilities- particularly in the pre-school years. (ref). Others may say there has been too much focus on what children cant do rather than what they can. According to Siegler (2004) children continuously gain specific knowledge; they do not undergo stage like leaps in general mental ability. (more) However, Piagets work has encouraged us to see childrens cognitive skills as being different from those of adults. His theory is valuable for understanding how children think. If we understand how children think and learn we can provide a stimulating environment that will support their learning. Using Piagets theory of cognitive development, a teacher or parents role is to provide the stimulation and observe carefully to see when to step in and interact or change experiences (ref). (125 more) While Piaget stressed the role of maturation in cognitive development, Lev Vygotsky focused on the impact of socio-cultural factors. His Socio-cultural theory of cognitive development saw that social interaction and language has a major influence on the development of childrens thinking. Vygotsky places great importance on the tole of significant adults such as teachers, parents and also peers. -The zone of proximal development: Like Piaget, Vygotsky believed that children actively seek to discover new principles. However there is emphasis that many of a childs most important discoveries are guided by these significant adults. (ref). Vygotsky realises that some tasks can be beyond a childs reach. The child is close to having the mental skills needed to do the task, but it may be slightly too complex to be mastered alone. The zone of proximal development means children learn with the guidance and assistance of those within their environment. Parents, teachers or other sensitive caregivers will know that children will need assistance, guiding the child to support them in the learning process. Vygosky argued that childrens thinking is highly influenced by interactions and conversations with other peoples. If we want to understand how children think and learn, Vygotsky proposes that we need to observe them when they are relating with others. (ref). Vygotsky proposed that language plays a critical role in learning. He noted that preschoolers often talk to themselves as they complete activities and tasks. He called this Private speech. According to Vygotsky, private speech enables children to talk through problems (ref). Erik Erikson proposed a theory of development that focuses on the emotional and social aspects of development and how these impact on the overall development of the person from infancy to old age. (ref). He called it a Psychosocial theory of development focusing on the social experiences we have in life that shape our psychological make- up. Erikson was a student of Sigmund Freud and believed that the social interactions an individual experiences has a greater influence on development. (ref). Erikson identified eight stages of development over the entire human lifespan, each stage marked by a crisis. If each crisis is resolved in a positive way then the child would develop high self esteem and was more likely to respond to the next crisis in a positive way, developing a healthy personality. If the crisis was resolved in a negative way then it was likely the child would develop low self esteem and have difficulty resolving future crisis. (ref). His theory, particularly the first four stages hold vital considerations for you as a teacher or parent, ensuring that young children develop and maintain a positive sense of emotional wellbeing. -Stage one (0-1 years) Trust vs Mistrust: According to Erikson, a critical emotional struggle in infancy is between trust and mistrust. Emotionally healthy babies come to understand they have nurturing, responsive caregivers who meet their basic needs. They view the world as safe and enter into trusting relationships with caregivers and later, other individuals. However, a degree of mistrust is also important to keep infants safe from harm. But for the most part, the emotionally healthy baby is trusting of the world. (ref) A critical part of achieving trust from Eriksons view is the ability of infants to come to know and develop an emotional tie with caregivers; also known as attachment. Mary Ainsworth described attachment as the affectional tie that one person forms to another specific person, binding them together in space and enduring over time (Ainsworth: 1973). Stage two: (1-3 years) Autonomy vs Shame and Doubt: Once toddlers have developed a sense of trust with significant adults and understand their basic needs will be met, they are willing to venture away from the safety of parents and caregivers. We see this as striving for control over their environment. (ref). Children express their growing self control by climbing, touching, exploring and trying to do things for themselves (Coon Mitterer: 2007). Offering support, achievable tasks and time, children are more likely to experience success and thus feel autonomous and develop feelings of positive self-esteem. (ref). However, if we are impatient, provide tasks that are too difficult or become unsupportive with their efforts, children will develop feelings of shame and doubt about their abilities, resulting in low self esteem. Stage three: (3-5 years) Initiative vs Guilt: In this psychosocial theory of development, Erikson saw the preschool years as a time when children develop a sense of initiative. Preschoolers develop an increasing sense of their own ability and have a desire to make things happen. Through play, children learn to make plans and carry out tasks. Parents can reinforce initiative by giving children freedom to play, ask questions, use imagination and choose their own activities. (ref). When encouraged, this sense of initiative will support the development of high self esteem. However, when preschoolers receive negative feedback, prevent play or punished for trying to plan and make things happen they will develop a sense of guilt, thus developing low self esteem. (ref.) -Stage Four (6-12 years) Industry vs Inferiority: Middle childhood is the time to resolve the crisis of industry versus inferiority, according to Erikson. Primary school years are a childs entrance into life, where children begin to learn skills valued by society. His theory states that as children gain positive feedback from developing skills required for their particular culture, they will develop a sense of industry if they win praise for productive activities such as building, painting, cooking, reading and studying. This high self esteem will motivate children to challenge new tasks. However, if children receive negative feedback and have trouble developing skills and a sense of inferiority will arise, resulting in low self esteem and less motivation to try new tasks. (160 more)

Essay --

Risks Summary This case is about the aggressive price behavior of the TA Orange that has recently been in the joint venture with other Thai companies. Risks The risks that TA Orange faces while entering in to the Thai market are as follows: Lower profit margin risks Shareholders’ risk Increased competition in the market risk and market saturation risk As the joint venture between TelecomAsia-Orange and Thai companies CP Group and TelecomAsia and France's Orange SA adapted the strategy of aggressive price-cutting strategy aimed at picking up a million subscribers in 2002. This strategy has increased the risk of price wars between the service providers and as experts like J. P. Morgan points out, this would let them lower their profit margins, and eventually this price war would end up eroding all the profits that was initially intended. As indicated â€Å"all of this threatens to erode margins across the board, analysts warn, with the prospect of declining handset sales cast ing particularly long shadows over the profit profile at AIS. Last year, AIS derived nearly 35% of its net profit f...

Frankenstein :: essays papers

Frankenstein Victor Frankenstein as a Child Abuser In today's court I am going to convict Victor Frankenstein in many murders. He created a being that destroyed the lives of innocent people. Frankenstein never considered how such a creature with a horrifying appearance would be able to exist with humans. He didn't take responsibility for his creature; instead Frankenstein abandoned, neglected, and abused his creature. He never realized that the lack of parental love and guidance would lead the creature to a murderous path. Moreover, Frankenstein kept in secret his creature's existence and chose not to reveal it to his family and friends. By doing so, he jeopardized the lives of his loved ones and put them in danger. With my evidence and supports, I am going to prove that Victor Frankenstein, as a parent, is responsible for the creature's actions causing the deaths of his friends and family. By violating the laws of nature, Victor Frankenstein tried to discover "the cause of generation and life," and "became . . .capable of bestowing animation upon lifeless matter" (Shelley 68). Days and nights Victor was occupied with his experiment. He forgot about his family and could not see anything beyond his experiment. Victor said that he had "lost all soul or sensation but for this one pursuit" (70). He had "worked nearly two years for the sole purpose of infusing life into an inanimate body" (72). During these two years Victor became selfish and had no contact with his parents, Elizabeth and William, who were impatiently waiting for a letter from there loved one. In her letter to Victor, Elizabeth writes; â€Å"Yet one word from you, dear Victor, is necessary to calm our apprehensions" (68). Victor made the decision to give life to a being without considering the possible consequences of creating life. After "incredible labor and fatigue" Victor finally accomplished his goal. He created a life without any consideration and the only purpose for him was to have supreme power. Victor brought the creature into the world and did not accept his creation. Horrified by his creature, Victor abandoned him. Victor said: "Unable to endure the aspect of the being I had created, I escaped" (85). At this point we see how Victor rejected his responsibilities for his child.

Network Design Proposal

Unlimited Security International is a diversified company composed of two segments (Security Solutions, and Fire Protection) that provides vital products and services to customers around the world. Security Solutions: Sell, designs, installs and maintains integrated systems to detect intrusion, control access and react to movement, fire, smoke, flooding, environmental conditions, industrial processes and other hazards. Fire Protection: Sell, designs, installs and maintains fire detection, fire sprinkler, fire suppression, emergency communications, and nurse call systems in both new and existing facilities.Our global reach allows us to anticipate changes across geographies and industries, and deploy the right solutions rapidly. In the most challenging and demanding environments, we help our customers achieve their safety, security and business goals. Unlimited Security International is a market leader in the $100 billion+ global fire protection and security solutions industries. Our 2 25,000 employees take great pride in knowing that they make a difference in the world: their work helps protect and safeguard people and property. Our products and solutions help protect:80% of the world’s top retailers More than 1,000,000 fire fighters around the world 300 international airports 100+ major stadiums around the world 200+ hospitals around the world Nearly 9 million commercial, government and residential customers Communications Methods used by Unlimited Security International1. Desktop computers – Used by management, sales, service, and administrative workers to conduct daily transactions, email, and training. 2. Plain old telephone service- Used to conduct routine conversations with customers, and field technicians. 3. VoIP – Used to conduct secure conversations within the organization. 4. Video teleconference, conference calls, and Web-Cast – Used for training, passing word, analyzing plans while saving money from travel expenses. 5. Lap top computers and VPN’s – Used by management, and mobile employees. 6. PDA’s – Used by remote employees to view, and update  plans and documents. 7. Smart phones – Used by mobile employees 8. Wireless network 9. Global Positioning System – Track vehicle location and usageProtocols802.1q (VLAN) 802.3an 802.11n 802.16 (WiMAX) Media Gateway Control Protocol (MGCP) Domain Name Service (DNS) Ipv4 Hypertext Transport Protocol (HTTP) Hypertext Transport Protocol Secure (HTTP) Trivial File Transfer Protocol (TFTP) Simple Network Management Protocol (SNMP) Internet Control Message Protocol (ICMP) Internet Protocol Security (IPSec) Session Description Protocol (SDP) Temporal Key Integrity Protocol (TKIP) Wi-Fi Protected Access 2 (WPA2)Management and MonitoringThe goal of our network fault management and monitoring is to detect, log, notify users of, and (to the extent possible) automatically fix network problems to keep the network running effective ly. Fault Management—Detect, isolate, notify, and correct faults encountered in the network. Configuration Management—Configuration aspects of network devices such as configuration file management, inventory management, and software management.Performance Management—Monitor and measure various aspects of performance so that overall performance can be maintained at an acceptable level. Security Management—Provide access to network devices and corporate  resources to authorized individuals. Accounting Management—Usage information of network resources. The management and monitoring platform will include:Network discovery Topology mapping of network elements Event handler Performance data collector and grapher Management data browserTrivial File Transfer Protocol (TFTP) and system log (syslog) servers are crucial components of this troubleshooting infrastructure. The TFTP server is used primarily for storing configuration files and software images fo r network devices. The routers and switches are capable of sending system log messages to a syslog server. The messages facilitate the troubleshooting function when problems are encountered.Security ManagementThe goal of our security management is to control access to network resources according to local guidelines so that the network cannot be sabotaged (intentionally or unintentionally). The security management subsystem can monitor users logging on to a network resource, refusing access to those who enter inappropriate access codes. Use the following methods of controlling access on the routers and switches: Access Control Lists (ACL)User IDs and passwords local to the device Terminal Access Controller Access Control System (TACACS)TACACS is an Internet Engineering Task Force (RFC 1492) standard security protocol that runs between client devices on a network and against a TACACS server. TACACS is an authentication mechanism that is used to authenticate the identity of a device se eking remote access to a privileged database. Variations of TACACS include TACACS+, the AAA architecture that separates authentication, authorization, and accounting functions. AuthenticationAuthentication is the way a user is identified prior to being allowed access to the router or switch. There is a fundamental relationship between authentication and authorization. The more authorization privileges a user receives, the stronger the authentication will be.AuthorizationAuthorization provides remote access control, including one-time authorization and authorization for each service that is requested by the user.Accounting Accounting allows for the collecting and sending of security information used for billing, auditing, and reporting, such as user identities, start and stop times, and executed commands. Network managers can track the services that users are accessing as well as the amount of network resources they are consuming.Unified Communications1. Unified Messaging (Voice, Ema il & Fax) 2. Mobility 3. Audio & Video Conferencing 4. Core UC (VoIP, IM, Group chat, webconferencing) 5. PBX Integration and/or Replacement 6. Contact Center 7. Communication enabled Business Process (CEBP)Protocols1. Session Initiation Protocol (SIP) 2. Real-Time Streaming Protocol (RTSP) 3. Real-Time Transport Protocol (RTP) 4. Real-Time Control Protocol (RTCP)

Business Plan for Early Childhood Development

Business Plan of Early Childhood Development Center in Gilgit Balistan Glowing Pearl Education Center (GPEC) Prepared By: Muniba Islam (Registration No. 55093) Najumus Sehar (Registration No. 55226) Kanwal Gill (Registration No. 54468) Contents AKNOWLEGMENT3 EXECUTIVE SUMMARY4 INTERNAL RESOURCE ANALYSIS5 ?Resources5 ?Capabilities7 EXTERNAL ENVIRONMENT ANALYSIS8 1. 1. GENERAL ENVIRONMENT ANALYSIS8 a. Demographics8 b. Economic Segment9 c. Socio Culture Segment10 d. Environmental Segment18 1. 2. INDUSTRY ENVIRONMENT ANALYSIS19 . 3. C OMPETITOR E NVIRONMENT A NALYSIS28 AKNOWLEGMENT Firstly we would thank Allah for giving us the opportunity and the resources to be able to do something productive with our lives. Without His blessings we would not have been able to come as far as we have. Then our sincere thanks to SIR ADNAN ANWAR helping us throughout this report. His guidelines have been very useful for us in preparing this report. This report would not have been possible without his coop eration and continuous direction.I would like to express my gratitude to my facilitator SIR ADNAN ANWAR whose continuous encouragement and support to solve the case. This report has enabled us to apply all that we studied in class and gave us the chance to enhance our knowledge. EXECUTIVE SUMMARY This project involves establishing a Montessori school in big cities of GILGAT BALISTAN, starting classes from early childhood development to Class I. The target market of this school is children, 0 – 6 years of age, belonging to the middle income group and also target working woman.The school will provide quality education starting at the primary level charging an affordable fee. The school will practice advanced educational procedures – teaching an extensive curriculum and using modern teaching methodology in sync with international standards. Qualified and experienced faculty will be hired. The school will have sophisticated infrastructural facilities, spacious classrooms, and wide-ranging learning material from books to toys for a good educational experience.Schools with high reputation have a stringent admission selection process, for which, Montessori schools provide the necessary training. This has given rise to high demand for Montessori school systems that can prepare children for admission to reputable Primary schools. With the growing population and a limited number of schools, establishment of elementary schools has become a requirement for necessary educational training starting at an early age. The total project cost for setting up this school is estimated at Rs. illion out of which the Capital Cost is estimated at Rs. 2. 0 million. The overall proposed capacity of the school is 300 students. Each class level from Early Childhood development (ECD) – Class I has two to four sections. The maximum number of enrollments per class is limited to 20 students from ECD till KG II and 30 students for class I. The proposed building will be acq uired by own, covering an approximately area of building is 500 SQM to accommodate the proposed student strength. INTERNAL RESOURCE ANALYSIS * Resources Tangible Resources|Resource| Description| Source| | LAND| 500 Square Yard| OWN| BUILDING | 10 Bed room house| OWN| INITIAL WORKING CAPITAL| Rs. 2. 0 Million| SAVING| IT- EQUIPMENT| 5 LAPTOPS, Audio & Music accessories| OWN| ECD REQUIRED MATERIAL| Chairs, tables, book storage, carpets, cribs, Block play accessories, Strollers and other ECD required materials| OWN| Intangible Resources| Resource| Description| | HUMAN CAPITAL RESOURCE| * Expertise in early childhood development and Montessori directors (best knowledge in children psychology). Expertise of different area like MBA – Education Leadership, MBA HRM, MBA-Marketing * Knowledge of local business environments (specially small and medium business)| INNOVATION RESOURCE| * Innovative ideas to analyze business requirements with specialized software tools * Variety of ideas t o develop complex business software * Innovative ideas to educational products| REPUTATIONAL RESOURCE| Reputation for exceptional customer/ parents * Having good reputation with educational services due to affordable cost.Reputation with universities * Good reputation with educational institutes and teachers training and management institutes for competent young graduates resources for cheap source of input Reputation with universities * Good reputation in educational industry| TRAINING RESOURCE| * Expertise in child growth and development * Skill in cognitive development * Knowledge of health safety and nutrition * Personal management| * Capabilities Functional Area| Resources| Capabilities| |PROJECT FEASIBILITY| Montessori directors and educational professional / ECD required materials / Computer equipment and building| Business plan for early childhood development center and its impact on into children development center’s profitability| REQUIRED EDUCATIONAL STAFF | Montes sori directors and educational professional / Innovative resources/ ECD required materials / Computer equipment’s| Art of translating business requirements into children development center for maximum customer/ parents satisfaction| MARKETING| Marketers| Promoting and marketing children development center and also promotes the teacher training program | TEACHER TRAINING PROGRAM| Training professionals| * Expertise in child growth and development * Skill in cognitive development * Knowledge of health safety and nutrition * Personal management * Financial management * Excellent Relationship with parents and children| EXTERNAL ENVIRONMENT ANALYSIS 2. 1. GENERAL ENVIRONMENT ANALYSIS a. Demographics Population by Age Groups ; Pakistan Projection (000s)| AGE GROUP 2005 2010 2015 2020 2025 2030 | TOTAL M+F 155,772 173,383 192,262 211,397 229,377 246,272| MALES 0? 4 9,562 11,886 12,429 12,711 12,350 12,062| 5? 9 10,047 9,287 11,631 12,205 12,513 12,180| 10? 4 10,130 9,936 9,210 11,55 4 12,133 12,446| 15? 19 9,897 10,047 9,878 9,161 11,503 12,084| 20? 24 7,885 9,767 9,958 9,801 9,089 11,428| 25? 29 6,240 7,729 9,655 9,859 9,706 9,001| 30? 34 5,077 6,099 7,627 9,555 9,763 9,617| 35? 39 4,460 4,957 6,008 7,536 ,459 9,673| 40? 44 4,042 4,349 4,869 5,919 7,440 9,354| 45? 49 3,465 3,926 4,249 4,770 5,812 7,320| 50? 54 2,796 3,331 3,795 4,120 4,637 5,664| 55? 59 2,035 2,633 3,155 3,609 3,932 4,440| 60? 64 1,543 1,854 2,416 2,911 3,346 3,662| 65? 9 1,199 1,341 1,625 2,133 2,587 2,992| 70? 74 841 973 1,100 1,346 1,782 2,179| 75+ 921 1,077 1,271 1,482 1,796 2,315| TOTAL 80,140 89,190 98,874 108,670 117,849 126,417| Source: World Bank's World Development Indicators (WDI) database| * Age structure * 0-14 years:  35. 4% (male 34,093,853/female 32,278,462) * 6. 5% population lies in the age group of 0-5yrs * 15-64 years:  60. % (male 58,401,016/female 54,671,873)   * 65 years and over:  4. 2% (male 3,739,647/female 4,157,870) Interpretation: * 60% of population falls under age of 35 means large market of young people and approx. 36% teen-ager have niche market for childhood development center. * Males and females constitutes around 51%, 49 % of the population respectively. * Population is migration from rural areas to urban to seek better economic opportunities. * Population growth rate is 1. 57% per year. b. Economic Segment Interpretations: * Inflation is the major factor of weak economic condition of Pakistan * Due to high discount rate local investment has been educed to around 50% * Government borrowing from private sector has created the liquidity crunch in the financial sector * Employment status shows marginal changes i. e. decrease in the comparative profiles of employees and self-employed workers while increase in the case of employers. * Due to week investment in large sector SME sector is growing at rapid pace * GDP growth at around 2. 4 % due to devastating flood c. Socio Culture Segment Interpretations: * Pakistan is the 10th large st country in the world according to the size of the labor force * In 200809, the estimated labor force grew by 3. % * The growth in female labor force was greater than male labor force and consequently the increase in female employment was greater * The increase in self-employed persons as well as unpaid family workers indicates that activities at the household level are increasing * Population is migration from rural areas to urban to seek better economic opportunities * Pakistan is the most urbanized nation in South Asia making up 36% of its population, (2008) Urbanization rate is 3% (2005? 10). * Urban population in Pakistan will constitute 50% of the total. The rate of urbanization in Pakistan will continue to increases due to the past high growth rates. * More than 50% of urban population (2005) lived in eight urban areas: Karachi, Lahore, Faisalabad, Rawalpindi, Multan, Hyderabad, Gujranwala and Peshawar. Interpretations: * 2008? 9, the estimated labor force grew by 3. 7%. * The growth in female labor force was greater than male labor force and consequently the increase in female employment was greater Population of Major Cities of Pakistan| CITY| 1981| 1998| CAGR (%)| 2010| | | | | | | KARACHI| 9,339,023| 5,208,132| 3. 49| 13,386,730| | LAHORE| 5,143,495| 2,952,689| 3. 32| 7,214,954| | FAISALABAD| 2,008,861| 1,104,209| 3. 58| 2, 912,269| | RAWALPINDI| 1,409,768| 794,834| 3. 43| 2,013,876| | MULTAN| 1,197,384| 732,070| 2. 93| 1,610,180| | HYDERABAD| 1,166,894| 751,529| 2. 62| 1,521,231| | GUJRANWALA| 1,132,509| 600,993| 3. 79| 1,676,357| | PESHAWAR| 982,816| 566,248| 3. 29| 1,386,529| |QUETTA| 565,137| 285,719| 4. 09| 871,643| | ISLAMABAD| 529,180| 204,364| 5. 7| 972,669| Interpretations: * In 1950, only 29. 8 % of people lived in urban areas whereas by 2020, an estimated 57% will live in c cities. * Karachi city’s population is growing at about 5% per year including an estimated 45,000 migrant workers coming to the city every month. * Urban expa nsion can be the key to continuing economic success * It will unfold opportunities for investment in many new markets for example, infrastructure, transportation, healthcare, education and character building. Table: Civilian Labor Force, Employed and Unemployed for Pakistan (in millions)| | 03-04| 05-06| 06-07| 07-08| 08-09| | Labor Force | 45. 5| 50. 05| 50. 33| 51. 78| 53. 72| | Employed | 42| 46. 95| 47. 65| 49. 09| 50. 79| | Unemployed | 3. 5| 3. 1| 2. 68| 2. 69| 2. 93| | Source: Various issues of Labor Force Survey Federal Bureau of Statistics| | Interpretations: * Unemployment rate is higher as compared to the last statistics. * The change is due to female than male and urban than rural unemployment rates. Interpretations: * Employment comprises all persons ten years of age and above who worked at least one hour during the reference period and were either â€Å"paid employed† or †self-employed†. The labour force is growing and the growth in FY09 is greater t han that in FY 08. Table : Employment Status by Sex (%) | 2007? 08| 2008? 09| | Total Male Female| Total Male Female| Employers| 0. 9| 1. 2| NA| 1. 2| 1. 5| 0. 1| Self employed| 34. 2| 39. 6| 12. 8| 33. 3| 38. 7| 13. 1| Unpaid family Helpers | 28. 9| 19. 7| 65. 0| 29. 7| 20. 2| 65. 0| Employees| 36. 0| 39. 5| 22. 2| 35. 8| 39. 6| 21. 8| Total| 100. 0| 100. 0| 100. 0| 100. 0| 100. 0| 100. 0| Interpretations: * 2008? 09 employees increased both in rural and urban setting. * Employers almost remained the same during 2007? 08 and 2008? 09. * Self-employment increased in 2008? 09.This emphasizes the fact that in formalization of our sectors is taking place. * The increase in self-employed persons as well as unpaid family workers indicates that activities at the household level are increasing. * Employment status shows marginal changes i. e. decrease in the comparative profiles of employees and self? employed workers while increase in the case of employers Interpretations: * The self? emp loyed males have decreased while female self-employed has increased. * The increase in self-employed persons as well as unpaid family workers indicates that activities at the household level are increasing * Employment status shows marginal changes i. e. ecrease in the comparative profiles of employees and self-employed workers while increase in the case of employers. Interpretations: * 45. 1% labour force is employed in agriculture. * 13. 6% labour force is employed in services. * 50% 0f population is residing in urban areas so emphasis will shift towards other sectors. Table: Employed labour force by sector sector| 2007-08| 2008-09| | total| male| female| total| male| female| Agriculture | 44. 6| 36. 9| 75. 0| 45. 1| 37. 3| 74. 0| Manufacturing | 13. 0| 13. 3| 11. 8| 13. 0| 13. 3| 11. 9| Construction| 6. 3| 7. 8| 0. 4| 6. 6| 8. 3| 0. 4| Transport| 5. 5| 6. 8| 0. 2| 5. 2| 6. 6| 0. 2| Services| 13. 7| 14. 4| 10. 6| 13. 66| 11. 1| 11. 6| Others| 2. 3| 2. 9| 0. 2| 0. 10| 2. 9| 0. 3|So urce: Labour Force Survey 2008-09 Federal Bureau of statistics Interpretations: * 11. 6% female and 11. 1% males are in services, which indicate as compared to males females are more in service sector. * 24. 4% females are working in other sectors. * The growth in female labor force was greater than male labor force and consequently the increase in female employment was greater Table: Employed-Pakistan and provinces Area/Province| Employed| | 2007-08| 2008-09| | Total| Male| Female| Total| Male| Female| Pakistan| 49. 09| 39. 06| 10. 03| 50. 79| 40. 04| 10. 75| Rural| 34. 48| 25. 79| 8. 69| 35. 54| 26. 46| 9. 09| Urban| 14. 1| 13. 27| 1. 34| 15. 25| 13. 59| 1. 66| Punjab| 28. 97| 22. 07| 6. 9| 29. 95| 22. 68| 7. 27| Sindh| 12. 26| 10. 43| 1. 83| 12. 72| 10. 67| 2. 05| KhyberPukhtoonkhua| 5. 73| 4. 65| 1. 08| 5. 97| 4. 77| 1. 2| Balochistan| 2. 13| 1. 91| 0. 22| 2. 15| 1. 92| 0. 23| Source: Labour Force Survey 2008-09| Interpretations: * This table gives a comparison between employmen t figures in FY 07-08 and 08-09 * The general trend is a rise in employment in both rural and urban areas, and in both genders * Higher rate of rise is registered in Punjab as compared to other provinces Table: Formal and Informal Sectors? Distribution of non?Agriculture workers (%) Sector| 2007-08| 2008-09| | |   | | Total| male| female| total| male| female| Total| 100| 100| 100| 100| 100| 100| Formal| 27. 2| 27. 2| 27. 4| 26. 7| 26. 6| 27. 6| Informal| 72. 8| 72. 2| 72. 6| 73. 3| 73. 4| 72. 4| Rural| 100| 100| 100| 100| 100| 100| Formal| 24. 9| 25. 9| 23. 2| 23. 8| 24| 22. 2| Informal| 75. 1| 74. 1| 76. 8| 76. 2| 76| 77. 8| urban| 100| 100| 100| 100| 100| 100| formal| 29. 5| 29. 2| 29. 4| 29. 4| 29. 1| 32. 8| Informal| 70. 5| 70. 8| 70. 6| 70. 9| 70. 9| 67. 2| Source: Labour Force Survey 2008? 09 Federal Bureau of Statistic | Interpretations: Large amount of in formalization is evident both in agricultural as well as non-agricultural sectors * In formalization is rising and that it is more pronounced in rural than urban areas. * According to gender, males are shifting from the formal sector so are females. d. Environmental Segment Interpretations: * Pakistan is at high risk of climatic vulnerability which results in heavy floods in the country and poses threat to agricultural sector 2. 2. INDUSTRY ENVIRONMENT ANALYSIS *Map may not be accurate or to scale . It is a mere representation Gilgit-Baltistan formerly known as the Northern Areas is the northernmost political entity within Pakistan. Gilgit-Baltistan covers an area of 72,971 km? (28,174 mi? ) and is highly mountainous . It has an estimated population approaching 1,000,000.Its administrative center is the city of Gilgit (population 216,760) Gilgit Baltistan is administratively divided into two divisions which, in turn, are divided into seven districts Division| District| Area (km? )| Population (1998)| Headquarters| Baltistan| Ghanche| 9,400| 88,366| Khaplu| | Skardu| 18,000| 214,848| Skardu| Gilgit| Gilgit| 39,300| 383,324| Gilgit| | Diamir| 10,936| 131,925| Chilas| | Ghizar| 9,635| 120,218| Gahkuch| | Astore| 8,657| 71,666| Gorikot| | Hunza-Nagar| | | Aliabad, Sikandarabad| Gilgit-Baltistan totals| | | | | | 7 districts| 72,971| 970,347| Gilgit| DEMOGRAPHICS OF GILGIT BALTISTAN: * Population statistics for the research are based on the Gilgit Population Censes carried out in 1998, according to which total population of Gilgit is approximately, 0. million * 85% of the total population lives in rural areas. * Gilgit Baltistan is traditionally male dominated, with women working primarily in the home or in agriculture. * Average household size is approximately eight people. Characteristics | Gilgit Baltistan| National| Per capita Income | US $350 | US $1046 | Literacy rate| 38% | 56% | Population Doctor Ratio | 1:4100 | 1:1183 | Maternal Mortality Rate | 600/100000 | 272/100000 | Total Fertility Rate| 4. 6 children per woman | 3 children per woman | * The study reveals that the ag e structure of the population was typical of a society with a youthful population * . t shows a pyramidal age structure due to a large number of children less than 15 years of age * 52% of the population is in age group of 15-64 * Less than 4%were over 65 years of age. * About half of the total women population was in the reproductive age group15-49 years. This is a major reason for population growth. * Education turned out to be an important factor influencing individual’s attitude and approach on various aspects of life. Majority(77%) of married women in Gilgit Baltistan are not educated, * Despite this it is encouraging to note that a significant proportion (39%)of the women is engaged in gainful employment. CURRENT FERTILITY ASFR| Urban| Rural| All Areas| 5-19| 44. 5| 66. 2| 58. 2| 20-24| 171. 7| 219. 2| 201. 1| 25-29| 245. 7| 279. 5| 267. 1| 30-34| 181. 1| 218. 2| 204. 7| 35-39| 73. 2| 143. 1| 119. 4| (NIPS Quarterly Newsletter issue no 9, march 2010) * Total fertility r ate in Gilgit Baltistan is 4. 6 children per woman,whereas fertility rate in rural (5. 1 children per woman) is higher as compared to urban areas( 3. 8 children per woman). Education level is the most conspicuous differentials in fertility. EDUCATION SECTOR SUMMARY We have selected the educational industry and analysis is as follows: Legend: Size of Industry Statistical Summary of Education Sector of Gilgit-Baltistan: Institutions|District| Primary Schools| Middle Schools| High Schools| Colleges| | Boys| Girls | Co-Edu| Total| Boys| Girls | Co-Edu| Total| Boys| Girls | Co-Edu| Total| Boys| Girls | Co-Edu| Total| Gilgit| 58| 50| 119| 227| 35| 21| 9| 65| 27| 20| 0| 47| 4| 2| 0| 6| Ghizer| 44| 17| 118| 179| 7| 3| 8| 18| 13| 1| 3| 17| 1| 1| 0| 2| Diamer| 128| 18| 25| 171| 21| 0| 0| 21| 8| 1| 0| 9| 1| 0| 0| 1| Astore| 46| 21| 49| 116| 19| 11| 0| 30| 13| 2| 1| 16| 1| 0| 0| 1| Skardu| 187| 86| 118| 391| 50| 21| 7| 78| 20| 9| 3| 32| 3| 1| 0| 4| Ganche| 57| 30| 112| 199| 17| 11| 4| 32| 20| 3 | 1| 24| 1| 0| 0| 1| Estimate: * In Pakistan especially in Gilgat Balistan have very competitive environment of educational industry. * Many of organization and NGOs are working on this industry.Legend: Industry growth Estimate: * In Gilgat Balistan have chance for growth in educational industry. * Below 6 year education school are not available in Gilgat Balistan. Legend: Employment growth Teachers| District| Primary Schools| Middle Schools| High Schools| Colleges| Grand Total| | Male| Female| Total| Male| Female| Total| Male| Female| Total| Male| Female| Total| Male| Female| Total| Gilgit| 302| 432| 734| 252| 225| 477| 348| 127| 475| 87| 38| 125| 989| 822| 1811| Ghizer| 226| 245| 471| 122| 15| 137| 156| 10| 166| 15| 0| 15| 519| 270| 789| Diamer| 273| 37| 310| 168| 0| 168| 96| 11| 107| 21| 0| 21| 558| 48| 606| Astore| 192| 74| 266| 13| 44| 157| 112| 7| 119| 15| 0| 15| 432| 125| 557| Skardu| 564| 385| 949| 239| 99| 338| 108| 24| 132| 38| 22| 60| 949| 530| 1479| Ganche| 252| 148| 400 | 155| 44| 199| 244| 21| 265| 15| 0| 15| 666| 213| 879| Total| 1809| 1321| 3130| 1049| 427| 1476| 1064| 200| 1264| 191| 60| 251| 4113| 2008| 6121| Emerging Trends in an Industry Trend| Trend Nature| Description| 1| Level of education| | 2| Required for best teacher| | 3| | | 4| | | Educational Statistics Gilgit-Baltistan Important information / Statistics Regarding the Education Sector of Gilgit-Baltistan| | Literacy Rate| Year| Male| Female| Both| | 1981| 24%| 3%| 15%| | 1998| 53%| 22%| 33%| | 2008 (Projected)| 57%| 27%| 43%| | | | | | | Teacher Student Ratio| Level| Institutions| Teaching Staff| Enrollment| Student Teacher Ratio| Govt.Schools| 1672| 5870| 151508| 1:26| Govt. Colleges| 15| 251| 6233| 1:25| Total| 1687| 6121| 157741| 1:26| | | | | | District Wise Comparison (Government Vs Private)| District | Government| Private| | Institutions| Enrollment| Institutions| Enrollment| Gilgit| 345| 43188| 160| 21070| Ghizer| 216| 18458| 146| 23303| Diamer| 202| 16457| 11| 1213| Astore| 163| 12610| 29| 2729| Skardu| 505| 44588| 116| 18575| Ganche| 256| 22440| 70| 6882| Total| 1687| 157741| 532| 73772| | | | | | % age Govt. Vs Private| 76%| 68%| 24%| 32%| 1) Threats of New Entrants Threats in education sector: * Poverty – Cost of education * Low enrolment and high dropout * Gender inequities Lack of availability of well-resourced educational institutions * Geographical and cultural constraints * Lack of awareness about value of education * Reluctance of teachers to serve in hard areas * Lack of special education institutions Threats of New Entrants| Analysis| Barriers to Entry| | Economies of Scale| | Product Differentiation | | Capital Requirement| | Switching Cost| | Access to Distribution Channel| | Cost disadvantages independent of scale | | Government Policy| | Interpretation: * 73% has access to Primary Education * 27% are out of Schools age 5-9 Years * Dropout Rate is 9% at primary level * Projected literacy rate (64 Male, 38 Female )overall 51% * Stu dent Teacher Ratio 1 : 23 5-9 Years Population( 92554 Male, 85942 Female) Total 178496 * 5-9 Years Enrolment ( 74638 Male, 55166 Female) Total 129804 * Children attending primary schools in Gilgit-Baltistan in 2009-10 is 73% where as 81% Boys and 64% Girls. 2) Bargaining power of Buyer 3) Bargaining power of Supplier 4) Intensity of rivalry among Competitors Intensity of rivalry among competitors| Analysis| Numerous or Equally Balanced Balance Competitors| | Fast Industry Growth| | High /low Fixed or Storage Cost| | Lack of Differentiation or Low Switching cost| | High Strategic Stakes | | High Exit Barriers| | 2. 3. C OMPETITOR E NVIRONMENT A NALYSISCompetitor Name| Size of Competitor| Specialization| Product line categories| Shining Star| Medium| vocational training and middle school , vocational trained staff| | Mehnaz Fatima| large| montessori and special education, montessori trained| | Mountain School| Small| montessori – middle school, trained staff| | ECDC KU| Small| early childhood developmental center, montessori experienced teachers| | APS| Large| | | | | | | RESULTS FROM INTERNAL ; EXTERNAL ANALYSIS 2. 1. RESOURCES T O B UILD Intangible Resources| HUMAN CAPITAL RESOURCE| * Marketing Research experts to conduct research for launching new software products for small and medium size segments * Accountants required to receive fees from parents | ORGANIZATIONALRESOURCE| * Management resources required to formulate organizational structure * SOP for school day to day business operations for creating exceptional value to parents or customers| Access to the Promotional Platform| * PR department to establish that requires people have exceptional PR with the exhibiting authorities, print and electronic media for promoting products on promotional channel| Tangible Resources| Additional Financial Resources | * Additional financial resources required with working capital requirement either from borrowing or investment from investor| 2. 1. S. W. O. T ANAL YSIS 2. 1. Strengths: * Low student-teacher ratio * English as a medium of instruction * Affordable to income group Accessible location for Pakistan steel worker’s children * Well-trained and qualified teaching staff * Up-to-date and extensive curriculum * Well maintained order and discipline * Environment conducive to joyful learning * Adequate security measures * Availability of adequate and modern facilities * Contribution to societal development * Weakness: * Time required for gaining recognition in the society * Higher rental cost for accessible locations * Insufficient area for playing fields to practice sports such as cricket, hockey etc. * Opportunities: * Overall increase in demand, linked with the growing population. * Government incentives and policies conducive for private investment in * education sector Gap between number of school going age children and actual enrolments in schools * Growing general public awareness (especially in urban areas) about * importanc e of quality education * Limited access to affordable, quality education. * Minimal budget allocation by government to education sector * Limited number of government/public schools * Poor facilities in government schools * Threats: * New entrants can easily share the business * Difficulty in retaining qualified teachers * Revival of public/government schools in the future through effective * Government policies and regulations. Company Information 4. 1 Company NameGlowing Pearl Education Center (GPEC) 4. 2 Company logo 4. 3 Company Vision The early Child Hood Development Centre will provide a broad, holistic early childhood education that follows the highest International standards of excellence. The Centre’s curriculum will be taught by competent early Childhood educators, is designed to help lay strong foundations for a child’s continuing education and growth 4. 4 Company Mission Our mission is to develop young men with active and creative minds, a sense of understa nding and compassion for others, and the courage to act on their beliefs. We stress the total development of each child: spiritual, moral, ntellectual, social, emotional, and physical . Each child is an individual; that all children are creative; that all children need to succeed. Therefore, School respects the individual needs of children; fosters a caring and creative environment; and emphasizes the social, emotional, physical, intellectual development of each child. To provide a safe, caring, therapeutic environment where students with psychiatric, educational, and social challenges can best develop the skills and character necessary to rejoin their communities with success. The school will design programs and learning experiences that promote academic achievement and the personal and social growth of every student.As a richly diverse community of learners that values all its Members School will provide a safe and productive learning environment in which students can communicate effectively, think critically, solve problems and are technologically literate through a variety of curricular and extra-curricular activities. Through a challenging course of study with high standards, students will become responsible learners who can not only work collaboratively, but also be accountable for their own academic and developmental progress. 4. 5 Short –term Objectives: Year| Objectives| April 2012- July 2012| * Advertising campaign at first level to introduce our brand GPEC (Glowing pearl educational center), your child glow as pearl in all among children. Aug 2012- Nov 2012| * By using current resources will establish school * Hiring of helping staff which are trained as Montessori trainer. | 4. 6 Long –term Objectives: Year| Objectives| Dec 2012- Dec 2015| * We would get 50% education market share in 3 years * More than 50% people of Gilgat Balistan should be aware of our brand GPEC. in 3 years * 50% people of Gilgat Balistan should be preference to o ur brand GPEC. in 3 years * We should at least 2 campus (one in Gilgat and other in Diyamer) of our brand GPEC to become market leader in 3 years| Jan 2016- Jan 2018| * We would open more campus other than Gilgat, we target the Khyber pakhtoon khowan which have more close nvironment and people life style etc * At least 5 campuses open in Khyber pakhtoon khowan during next 3 years. | 4. 7 Partner Profile: Muniba Islam| Expertise| | Academic Qualification| | Working Experience| | Working Experience History| | Najum-us-Sehar| Expertise| | Academic Qualification| | Working Experience| | Working Experience History| | Kanwal Gill| Expertise| | Academic Qualification| | Working Experience| | Working Experience History| | BUSINESS LEVEL STRATEGY 5. 1 Competitor product Detailed Analysis the product feature analysis before conducting the survey: Features| Competitor 1| Competitor 1| Substitute product| Our product| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | 5. 2 Survey Quest ionnaire SummaryThe survey is conducted among 100 peoples Around 73% Around 47% 67% of 33% of businesses uses paper based system 26% using SMS 7% of 20% CHARTS ; GRAPH MARKETING STRATEGY * Market Segmentation Segmentation Variable a) Geographic :City b) Demographic : working Woman, Income * There are two broad market-positioning options available to a Montessori School Based on the household income; the target market will be middle income group. * Based on the target market’s preference, the school will provide quality education at an affordable fee. * Irrespective of the education services, income based target market will play a crucial role in the overall positioning of the school. Any entrepreneur planning to open up a Montessori school should first decide upon the objective of the venture. Various options available in this regard may include: * To plan a Montessori school with emphasis on Daycare services. * To establish a school as a Preparatory School for other reputed Primary Level Schools. * To establish a Montessori School with incremental expansion of services into primary and high school level. * Based on income level, the school can position itself for any of the following three broad income groups; THE HIGH INCOME GROUP: The upper income group segment is quality and reputation conscious. Most parents of the children enrolled in these schools belong to the different section of the society i. e. elf-employed businessmen, high paid government or private sector executives. Existing schools in the category charge a fee ranging from Rs. 5,000–10,000 per month. These schools are characterized by large custom built campuses, swimming pools, indoor as well as outdoor physical activities areas, and furnished spacious classrooms with heaters and air conditioners. These schools offer well designed modern course work, and employ highly trained Montessori teachers. MIDDLE CLASS INCOME GROUP: Schools in this category normally charge a fee ranging f rom Rs. 1,500-5,000 per month. These schools cater to children of well-educated and professionally employed parents.The important characteristics of these schools include well located school buildings that may be custom built or rented premises, modern course work adopted by other modern school systems, and comfortable class rooms with some provisions for playing area. LOW INCOME GROUP: The concept of Montessori education is not very old in this income bracket; however an increasing number of parents in this category have also now started sending their children to these schools. One of the major reasons is that most of the private schools at primary level now do not accept students directly in Class 1. This category of schools charges a monthly fee up to Rs. ,500. These schools have small buildings with little or no provisions for physical activities. KEY SUCCESS FACTOR: At a Montessori school level, teachers/attendants play a critical role in the success of learning process. Theref ore, it is suggested that staff employed by the school should be highly educated and properly trained for Montessori education. Before starting education services, it is recommended that teacher training program should be imparted. In addition to the quality of teachers employed, the teacher student ratio should be kept at a well-researched optimum level. The education curriculum should be well researched and comprehensive.In addition to paper course work, it is suggested that visual and other teaching tools should also be optimally used. Parents are conscious about the well being and safety of their children at schools, therefore, it is suggested that the school environment ensures security and should be free from any apparent hazards. The school should preferably not be located in a highly populated location or at a location with high traffic hazards. The area of the classrooms should be in line with the number of students in each classroom. Moreover, the classrooms should either be air-conditioned or at least well ventilated. Classrooms should also be well equipped with teaching as well as extracurricular activity aids.Adequate provisions for physical, either indoor or outdoor or both facilities should be made available. Continuous teacher parent interaction should also be a regular feature of the school education system. Formal registration is required for the setup of new Montessori and elementary schools 6. 2 Market Targeting a) City Variable b) Working Woman REGULATIONS: Formal registration is required for the setup of new Montessori and elementary schools with the Executive District Officer (EDO) Education. The application is to be submitted on a prescribed form which can be obtained from the department along with Rs. 5,000 registration fee and Rs. 500 annual subscription.Domestic rates apply on the utility bills if an institution is registered with the department. HUMAN RESOURCE MANAGMENT position| number| Monthly salary| Annual salary| Principal| 1| 20,000| 240,000| Teacher coordinator| 1| 12,000| 144,000| Activity teacher| 1| 10,000| 120,000| Computer teacher| 1| 12,000| 144,000| Teacher play ground| 6| 10,000| 720,000| Teacher KG1| 3| 10,000| 360,000| Teacher KG2| 2| 10,000| 240,000| Class1| 1| 10,000| 120,000| Class2| 1| 10,000| 120,000| Game teacher| 1| 12,000| 144,000| Accountant| 1| 12,000| 144,000| Student attendant| 5| 10,000| 600,000| Guard| 2| 8,000| 192,000| Peon| 1| 7,000| 84,000| cleaner| 2| 7,000| 168,000| PrincipalThe principal should be responsible for coordinating all the activities of the school including the hiring of teachers, developing liaison with the parents, maintaining and developing the brand name of the school for appropriate positioning, course design, admission tests and extracurricular activities. Teacher’s coordinator An experienced and trained Montessori school teacher is recommended for this post . The Coordinator would be assisting the principal in all school matters. He/she will be res ponsible for teachers’ attendance, their performance and evaluation. He/she has to collaborate with students, parents, staff and volunteers to ensure that group activities run effectively. Supervise and monitor the tutoring of students. Coordinate any special projects to increase coaching awareness among teachers including arranging guest speakers, visits and workshops. AccountantThe accountant will be responsible for book keeping and maintaining accounts, salaries, and other administrative expenditures. Teachers Experienced teachers or fresh graduates with a natural aptitude for teaching should be employed. A balanced mix of experienced and fresh teachers is recommended for efficient running of the school. Each teacher shall be given a class and held responsible for proper training, imparting knowledge, arranging co-curricular activities for the children and their performances in the examinations. Student Attendants The students in the elementary institutes are very young an d may also need attendants or baby-sitters. One attendant will be requiring for every two classes. Librarian / Activity TeacherOne person is recommended for running the library and for activity room. Computer Teacher The person should be responsible for the introduction of information technology to the young students and for proper arrangement of students’ games and basic computer learning. EQUIPMENT REQUIRMENT: The details of the different equipment required for the project is given in the following table. EQUIPMENT| QUALITY| COST PER UNIT| TOTAL COST| Computers | 3| 25000| 75000| PRINTERS| 1| 10000| 10000| AIR CONDITIONS| 3| 40000| 160000| FAX MACHINE| 4| 12000| 12000| TELEPHONE SET| 1| 10000| 4000| UPS| 4| 7500| 22500| TOTAL EQUIPMENT| 16| | 283,500| LAND AND BUILDING: AREA REQUIRMENT:For three hundred (300) students, 2. 5 canals of land comprising double story building would be sufficient. A purpose built building may also be purchased. The covered area should have 13 cla ssrooms, one common room for teachers, one room for principal, one for teacher coordinator and one room for the administration staff. Appropriate numbers of washrooms are suggested for teachers, principal, children and administration staff. A big hall should be allocated with proper divisions for library/ entertainment room, and tools. Space Requirements| REQUIRED AREA| Class Rooms| 6000| Teachers Staff Room| 144| Library/Entertainment Room| 500| Admin Rooms| 575| Computer Class| 400|Washrooms ; Kitchen| 270| Grounds| 6961| Total Covered Area Requirement| 14850| Market Segmentation and Targeting Graphical Representation . 6. 3 Positioning Perception Map: 6. 4 Product: Product Information: 6. 4. 1 Product Name We offer two different type of product of three different segments which are: 1. Child care system which target only one segment which are: a. Children Age between 0- 1. 5 years 2. Education development system which target on two segments which are: b. Children Age between 1. 5 - 3. 5 years c. Children Age between 3. 5- 6. 5 years 6. 4. 2 Product Features 6. 5 Price Fixed cost = Rs. Variable cost = Rs. ariable Cost= 0 ( As once software is developed there is no additional overhead involved in licensing the software) No Licenses to be issued=70 Cost Per License Per Year= 764,700 /70= Rs 10,924. 29 Cost Per License Per Month=10,924. 29/12= Rs. 910. 36 Markup Profit Percentage = 10% Profit= 910. 36 * 10% =91. 04 Price Will be Charged= Cost Per License Per Month+ Profit=910. 36 + 91. 04=Rs. 1,001. 4 (approx. 6. 6 Promotional Strategy Promotion type| Detail | Advertisements in newspapers| | Company website| | Facebook | | | | 6. 7 Distribution Strategy ORGANIZATIONAL STRUCTURE Glowing Pearl Education Center organizational chart CVS Appendix I FOR QUESTION Appendix II FOR Budgeting