Armani Markting Plan Essay

Product:The original Armani Couture product line is the most well respected, developed and successful. Over the next three years this line should release all ties to the other products and become a stand alone business to differentiate itself and reestablish itself as the face of Giorgio Armani retaining its exclusivity and Brand distinction. This is the signature line or Armani and should remain under his management and direction. The other products Emporio, Collezioni, Armani Jean, A/X, Armani Jr. hould all be franchised to retain the Brand image yet capitalize on explosive growth potential. †¢ Promothion:ARMANI:Since  the  brand  was  founded  . almost  all  of  the  actress  have  had  close  contact  with  it  in  some  Large  awards  banquet,  Ã‚  ,such  as  in  the  Academy  Awards,  Cannes  Film  Festival,  you  can  see  the  well-designed  Armani  suit  dress. In  2005,  the  brand’s   new  Privecollection  suit  series,  priced  from  200,000  to  700,000  Yuan. Its  flagship  brand  Qiaozhi  Ou  Ã¢â‚¬ ¢Ã‚  Armani  has  been  widely  praised  by  the  successful  people. †¢ Place:The private holdings of Giorgio Armani span over 35 countries. They include 16 Armani casa home furnishing stores. 13 Armani Junior stores offering clothing for early to late teens and the twenty something crowd. 11 Collezioni, 120 Emporio, 94 A/X Retail outlets and 60 Giorgio Armani Boutiques for Couture offerings †¢ Price:Positioning in high-grade, aim at wealthy . Armani as high-end luxury brands, the main target consumption group is the high-income class, successful man, a famous film star, senior white-collar workers, etc. ), the main products are men’s clothing brand.